udr dot com 
Obviously, I can't read every REIT press release that is indexed by REIT Media. However, yesterday, my two worlds, technology and REITs, collided.
UDR, formerly United Dominion Realty Trust, issued a press release about the new UDR.com. This little piece of PR contained all of the Internet buzzwords - Web 2.0, AJAX, and RSS. Well, not only did the press release deliver, but UDR's new website delivers too. Unfortunately, the press release was unable to illustrate the simplistic beauty of the site.
To me, it seems that most REIT websites are geared toward the potential investor, but UDR produced an extremely useful web product for their customers. Props to the UDR management team for thinking differently.
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Jul.10.2007. 21:59
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